Is it just me, or are the new Artemis Fowl covers super awesome?
Worm Burner agrees with me. He received Artemis Fowl: The Time Paradox for his birthday and I braced myself for the polite “Thank you” that I had hopefully trained into him for accepting a gift that he already owned (we have the entire series). Instead, his eyes light up and he bursts out, “Hey, it’s the one with the new cover!”
Is that the sound of publishers leaping for joy, that an Artemis fan might actually want to own two copies of the same book, just because the cover is different? Yes, yes it is.
OLD ARTEMIS – Alright, the font looks kinda gnomish, which is a plus, but almost everything else about this cover says “Developed in the Age of Pong.”
NEW ARTEMIS – Not only are we stylish with the new AF initials, instantly branding Master Fowl’s Adventures, but that rockin’ time paradox swirl looks like it was lifted from some Hubble Telescope pictures of deep space. And is it me, or has Artemis morphed into a Harry Potter look-a-like? This is not a bad thing – anything that draws kids in to books works for me.
Kids are incredibly brand conscious, even when you try to beat it out of them (figuratively, people, you know what I mean!). They instantly respond to the familiar, things with a positive experience attached to them. So do adults, but kids have had less time to develop the scrooge-like attitude of their parents. Which is to say, prudence.
How about you, fair readers? Would you repurchase just to get that shiny new cover?