<— That extremely cool decoder ring …
… has no relevance to this post.
I simply love it and had to share (thanks to Cynthia Reese).
I’ve talked before about the impending e-pocalypse, which some publishers and writers seem to think is the end-of-publishing, and have stated my hearty opinion that young people will lead the way with this e-revolution in books.
But it appears that even my rabid optimism wasn’t fast enough to keep up with the changing world. I was recently approached by a representative of Sesame Street’s e-bookstore, wanting to place advertising on Ink Spells, and have Ink Spells become an affilliate promoting their e-books. While I have nothing against advertising, it didn’t fit with Ink Spells mission and so I declined. I was fascinated, however, by this innovation in children’s books. With the tag-line “Elmo loves his e-books!” here is Sesame Street leveraging their brand to get children to read on the computer. While some might object to more screen time for wee ones, I think any time children are reading, it’s a good thing. For those who think that e-books are a passing fad, I give you the future: children raised on e-picture-books.
Then, along comes Random House with what I consider to be the true opening salvo in the children’s e-book revolution: Magic Tree House e-books. For those of you who don’t know about the Magic Tree House series, it’s a beloved children’s chapter book series (70 million copies sold). We own all 43 titles and have read them multiple times through all three of my boys. That these books – the quintessential children’s paper book – have been released in e-book format says that someone at Random House believes that children will soon be taking their first steps into chapter books on nooks, iPads, Kindles or computers.
The argument I’ve heard against children’s e-books has primarily been that parents won’t buy e-readers for their children – they are too expensive, or too delicate, and parents will be too afraid that children will damage them. This argument doesn’t carry much water for me: kids handle all kinds of electronic devices every day.
If they can handle this: