What do you think of book trailers?
Omnific Publishing has made a trailer for my debut novel Life, Liberty, and Pursuit. Not only is it GORGEOUS (ok, I may be a little biased, you can judge for yourself), but the music is an original work by Don Cannon (from the group Fake Uncle Jack), composed just for my trailer. How awesome is that?
More than anything I love the mood that the trailer gives. It accurately reflects the novel, the feel of the characters, their essential conflict.
When I watch a book trailer, I look for that feeling. Is it spooky or thrilling? Funny or serious? If I wasn’t already intrigued by the cover or the title, I probably wouldn’t bother viewing the trailer, so I’m not sure if a trailer closes the deal and leads to more sales. Then again, it’s one more marketing tool, so I think it can’t hurt.
Unless it’s done badly.
Thank the heavens Omnific made the trailer for me, because I have no artistic ability and wouldn’t have dared to make one on my own. And there is no way in heck I would be making a trailer that featured ME*, rather than the book. Lord help me if anyone ever asks me to do that.
According to the NY Times, less than 0.1% of people buy books because of trailers, but that number zooms to 45% of teens buying a book after viewing a trailer. So are trailers just starting to break out, with online teens leading the way? Or are they a passing fad?
Do you watch book trailers? Do they make you more or less likely to buy the book?
*Thanks to Nate B. for the link.