One of the
agonizing great things about self-publishing is that you get to set your own price. And not just once! You can change your price as much as you like (whether this is a good thing to do, is another matter)!
When I first published Open Minds, I had to decide how to price it. One of the attractions of self-publishing over my previous small publisher, was that I could offer readers a lower price, so I already knew that I would price the ebook under $5 (compared to $6.99 for my small press ebook). (Paperback pricing is a different topic, which we will ignore for today.)
Pricing of Traditionally-Published E-Books
Trad-pub e-books are usually priced close to the paperback price (and sometimes above!).
#1 Bestseller Children’s Action&Adventure
#85 Bestseller Children’s Action&Adventure
Pricing of Self-Published E-Books
#86 Bestseller Children’s Action&Adventure
Pricing self-published books under $5 gives them an advantage over trad-pub books on price, which helps make up for the disadvantage of being a relatively unknown author. But how to decide the best price point for your book? There are lots of arguments back and forth on this, but the advantage for indies is that 1) you can experiment, and 2) you don’t have to always stay the same.
$2.99 price point – popular because it’s the lowest price where you earn the full 70% royalty.
$0.99 price point – popular as an “impulse buy” price point, but royalties are only 35%.
$2.99 to $4.99 – gaining popularity for more established self-pubbers, and those who want to ensure their self-publishing business supports itself.
If you look at the Kindle bestseller list on Amazon for my category (Bestsellers for Children’s Action & Adventure Literature), this is what you see: