You can create a beautiful book package, price your book well, get some early reviews, and make a killer Marketing Plan, but ultimately buzz happens for one reason, and one reason only: people are excited about something. Hopefully that something will be your book, but creating buzz is largely out of your control. (Unfortunately, that mindjacking thing isn’t real… yet.) However, there are things you can do to encourage and facilitate buzz (and excitement) about your new baby bird book leaving the nest.
When I first launched Open Minds, the buzz came from 1) I was doing something new (indie publishing), and 2) people were drawn to the book package before it even launched, and 3) I had some advanced reviews that were awfully darn nice (thank you Book Bloggers!). And the launch was great! But I didn’t rocket up to selling thousands of books a month in the first day – that took time. And word of mouth. And a whole lotta patience.
By the time I launched Closed Hearts – seven months later! – there was a lot of buzz for the book. Why? Because people had read the first book, and were eager to see where the story went from there. For the third book, Free Souls, released six months after that, I didn’t do much more than announce it was out, and it sold like crazy right away. This is why building a fanbase on a series works. And why the most important thing you can do is get your work in people’s hands.
Note: you don’t have to have super-slick newsletters; in fact, the simple ones are nice in today’s hyper visual world. But make sure it’s easy to find whatever action you want your readers to take.
adult science fiction. Her latest release is