UPDATE 5.2015 – I have suspended my Netgalley coop (personal time-factor reasons). If you’re looking for a Netgalley coop to join, check with Anne Victory.
After a year of being in NetGalley, I wanted to share the results experienced by my 20-indie-author co-op.
The quick view: NetGalley isn’t for everyone, but has significant advantages for some.
OVERVIEW – What is NetGalley and why use it?
NetGalley is a review service that connects books to potential reviewers. Authors put up their books, reviewers make a request, and authors approve the requests. Advantage: no more soliciting people to review your book… instead they come to you! Disadvantage: primarily cost ($300), but also potentially negative reviews.
Each of my 20 authors had one slot on NetGalley – which meant they could put up one title at a time, but then they could swap out that title for another as many times as they wished. In general, the first “flush” of review requests fade after a month, but after that a steady, slow trickle of requests will still come in.
My 20 authors posted 74 books over the year, averaging almost 4 books per author.
Takeaway #1: NetGalley works for authors with lots of titles.
Because the flush of review requests dies off after about a month, putting a new title up every month or so will keep the requests coming. For an author with only one or two titles, there will be much less activity. I ended up “loaning out” my spot to several MG author before my middle grade, Faery Swap, came out, just so the space would get used. And so I could see how MG titles fared on NetGalley. This actually benefitted my title when it came out, because I had already identified (and subsequently could query directly), NetGalley users who were interested in MG books.
Takeaway #2: Genre matters (just like always)
Takeaway #3: Genre isn’t the only thing