My head is still buzzing from the Synchronic launch.
But I wanted to share some thoughts that have floated through my brain in the last 24 hours, via the launch itself, but also the #NAlitchat (hosted by Amy Evans and E.J. Wesley) where I was a guest last night along with Chris Fox. (BTW these folks are doing something really innovative and cool in combining moderated audio chat recordings side-by-side with a twitter feed. I’m very impressed with how it all worked!)
Make A Joyful Noise
The Synchronic Facebook Launch Party was all about creating a space where people (readers, writers, editors, fans) could come together, talk about SF and time travel (or creepy spiders and alien sex, as the case may be), and generally have a sense of celebration. Because launching a book into the world is worth celebrating! We had an amazing turnout, all day long, but the celebration would have been just as joyful with only a handful of close friends. Right? We’ve all been to parties – some are monster blowouts, some are intimate affairs, and they all are enjoyable, in different ways. It becomes less about the launch of the book, per se, as the sharing of the experience. The spreading of the joy.
Which brings me to…
Be Joyful in Your Work
I absolutely loathe myself on camera. I’m too self-conscious. Yet, I’m embedding this pre-interview video with Amy Evans, in prep for #NAlitchat, because we touched on an idea I think needs to be heard:
This ties in to the way the Synchronic Launch Party went. We didn’t go out and find readers… we created a space for celebration and invited in the readers who already enjoyed our work. And it was so much fun, that those people went and invited more people. The party actually grew in size throughout the day.
Chris Fox on #NALitChat had a really great analogy for this:
Me: “A slight shift in focus… I would say, you want to be available for people to find you… you don’t want to stress out about that… you just want to be available in whatever platform works for you… and people will find you…. it’s much more comfortable for everyone.”
Chris: “There’s businesses on the side of the road that have those people who are waving the signs… it works... that’s perfectly fine… but that’s really obnoxious and we all say, look at this guy, waving this sign, for that store, what the heck? But when we see a popular restaurant that everyone likes, that everyone is trying to get into… we say, yeah, that’s a cool place. That’s where we want to be.”