This has nothing to do with marketing (well, almost nothing) – rather, it’s about the creation of the work in the first place.
Pinterest: Keeping Your Visuals Together
It started with my steampunk book – I needed a place to collect all the lush visual inspiration I was using to inspire the books (The Dharian Affairs trilogy – first book free!). Pinterest was perfect because I could create a “board” for the series and keep them all in one place for later perusal. I make my boards public (protip: you can make them private if you need them to be sekrit), just to share with my readers as I was creating. I found a vibrant community of steampunk enthusiasts on Pinterest! And my steampunk board has been cited in more than one review, so I know readers are finding (and enjoying!) it as I have.
Reviews: I will occasionally post reviews on Pinterest, but I find saving tweets on Hootesuite about reviews (directing back to the reviewers) is more effective… plus it doesn’t clutter up your board.
Tumblr: More Than Just Visuals
Tumblr is like Blogger and Twitter got together and had a baby: it’s blogging content (anything from pure visuals to video to text missives pages long) but built to retweet (or “reblog”). I haven’t done any actual blogging on Tumblr yet… just reblogging of cool content. And Tumblr is a Big Wide World… I found my way there because Pinterest just didn’t have pictures like this: