My, That’s a Beautiful Backpack
I’m going to assume you’ve written a wonderful book. Because without that, seriously people, there’s no marketing magic in the world that will make people love your book. And loving your book is a key ingredient to selling your book because word-of-mouth is only grown out of love.
Ch 4.1 How to Market Without Feeling Like a Slimeball
Say the word “marketing” or “sales” and people’s eyes automatically glass over. Or they shudder. Images of robo-calls and snake-oil salesmen in ugly jackets spring forth. At the prospect of having to market their book, many authors cringe, even as they steel themselves because it’s one of those necessary evils. They just loathe the idea of being one of those people.
You have a great book. (If not, why are you publishing it?)
This is an excerpt from the forth-coming Third Edition of the
Indie Author Survival Guide (Crafting a Self-Publishing Career 1)
Second Edition is available now
For Love or Money (Crafting a Self-Publishing Career 2)