I’m always saying you have to experiment – that’s because it’s what I do, and I attribute a lot of my success to that. But keep in mind that the results of said experimentation are *not* permanent. Ads that performed before might not now. The ground shifts. Permafrees aren’t as effective (but still work). FB advertising might work better (or worse).
Keeping an open mind in this business is critical. And realizing that six months is the horizon over which things can legitimately change, and thus all your old data is just that… old.
Constant experimentation and growth in understanding is the only way to keep on top of it. And groups like this! So please share whatever your latest experiment is, so that we can all have the “newest data.” (And bear in mind that the only data that really counts is the data you collect for yourself)